By Brian Mast :
Mix the power of today’s social media with the constant need for business growth and you get a whole lot of:
- Hoping for success
- Wishing for things to “go viral”
- Comparing with someone else who “went big”
- Being willing to pay exorbitant amounts for social media experts
- Pleading for growth
But the recipe for business growth has not changed. It remains the same:
- define what you want
- figure out how to get what you want
- and then do it
Instead of hoping and wishing for success, wouldn’t it be better to control the process? Then you could push the REPEAT button as often as you like.
Thankfully, you can get the business growth you want and need, over and over and over. Whatever your industry, business growth is the goal.
Here is how you can do it:
STEP #1: Define What You Want
Starting at the top, do you know what you want? Are you looking for awareness, prospects, referrals, authority, respect, recognition, local networking, open doors, branding, more sales, retention, upselling, or something else?
Be sure you know exactly what YOU need. Specifically, what is it that will boost your business to the next level? What is it that will cause the exponential growth you seek? What exactly did you want to “go viral” and how would that have helped you?
Once you know what your business needs, the next step is figuring out how to get it.
STEP #2: Figure Out How to Get What You Want
Mike had one pressing need: RETENTION. Together, we created a book (print cost was less than $1/bk) that was given to his customers. The book explained the benefits of the nutritional supplements that Mike’s company created and sold. Each supplement order included the small book, which increased retention as people became more knowledge about the product. As a result, the company’s profits went up by $100,000-$200,000 per month because customers stayed on the product for 2-3 additional months.
Dave wanted one thing: more SALES of his core product (a $2,000 leadership program). We created a book (less than $1/bk to print) that was sold to his franchise sales reps (for $3/bk) who in turn gave the books to their prospects. Business soared! The leadership program sold faster than ever. Dave promptly reprinted 5,000 more books and repeated the process.
Beth wanted more BUSINESS. As a commercial architect, she was always looking for more jobs, leads, and referrals. We created a children’s book, full color with a glossy hard cover, that cost around $5/book to print. Every person she did business with received a copy. And when the clients went home and read her book to their children, they could not help but remember Beth! And recommend her! And her business grew.
Chris needed a JOB. We created a small book (at about $4/bk to print) that turned 8 job interviews into 8 job offers! His challenge became which job to choose.
Bill wanted REFERRALS. As a home inspector, he wanted as much business as he could handle. He bought a DIY home-maintenance book (for around $10) and gave it to his customers as a small “thank you for your business.” One customer referred Bill to everyone he knew who was selling or buying a home. One $10 book turned into countless referrals!
The stories are endless, but each of these real examples show the incredible power of repeatable business growth. To get more retention, sales, business, jobs, or referrals, all these individuals need to do us push their own REPEAT button!
They know what they want and they know how to get it. Their growth is repeatable!
STEP #3: Then Do It
When you know exactly what you need to grow your core business, and you have a proven way to get the growth you want, the only thing left is to do it. And then you can do it as many times as you want. REPEAT… REPEAT… REPEAT is now at your fingertips!
This is far better than any “viral” success because you are the one who controls it. You created it, and that means you are in charge. You can tweak it and refine it. And you can do it again and again.
Repeatable business growth is real, consistent, and money-in-your-pocket growth. That’s what you want!
With 20 years of experience in the ever-shrinking world of book publishing, business is actually ever-expanding for Brian and hundreds of business leaders he has helped over the years. Though Brian has authored or ghostwritten almost 100 books, he uses his experience, know-how, and publishing services to help clients grow and multiply their core businesses. If you are ready to create a book that enables you to push the REPEAT button for your business growth, contact Book Ripple Publishing (www.bookripple.com). Brian lives in the Nashville, TN area.
About Brian Mast
Brian Mast is an experienced author, editor, NYT and Amazon best-selling ghostwriter, manager, marketing director, and publisher with an eye on helping authors create books that fulfill a specific purpose.
He excels in helping authors from A to Z create and publish their books, including books as business growth tools, ebook conversion, and books that are part of bigger package programs.
He has achieved significant results with authors, having written, edited, helped, or published 100s of books with more than 3 million copies in print, many of which have been translated into other languages.
If you have a growth need in your business, odds are, Brian Mast can help